The image you present to your clients is extremely important, and your website is your digital business card, where people can see who you are, what you do, and how you can help them.

For this reason, to stand out, you need to build a site that meets both your expectations and those of your potential clients in terms of design, functionality, and service.

In this article, I’ll share the mistakes you should avoid at all costs if you want your website visitors to keep coming back and choosing you:

The 5 most common mistakes to avoid on your website

✦ 1. Forcing users to register:
This is one of the most annoying things you can do. Limiting access to your site’s content unless users register can completely ruin the experience, making your website feel like a tedious chore—even social login options can’t fully fix this. The best approach is to offer something in exchange for signing up, but never make it mandatory.

✦ 2. Displaying outdated content:
An outdated website gives a bad impression, as if it’s abandoned. No one wants to find broken links or ads that no longer work. Keep your information up to date to engage visitors and improve search engine visibility. Remember, Google favors websites that are updated regularly.

✦ 3. Too much information:
It’s natural to want to share everything, but sometimes it’s impossible to include it all on your site. Excess information makes the user experience difficult and is also penalized by Google.

If you have a lot of text, organize it well: use tabs or accordions so visitors can choose what to read without having to hunt through the entire website. Only include what your audience truly needs and organize it coherently. Remember: less is more.

✦ 4. Overusing pop-ups:
Never, ever use pop-ups that cover the entire screen and prevent users from seeing your content. Pop-ups should be used carefully and only in specific cases.

Most browsers have options to block pop-ups, and that’s for a reason: people dislike windows opening unexpectedly with information they didn’t ask for.

✦ 5. Using too many fonts:
It’s tempting to use all the fonts you like, but it’s best to choose a maximum of three for your website. Using too many fonts can slow down loading times and make your site look chaotic.

Want to avoid these mistakes in your web design?

It’s easy when you work with Unika Estudio. You can request a quote here.